Harbour Hop

event art direction & branding

overview

Harbour Hop festival is a weekend-long event that brings together swing dancers from The Netherlands and abroad. Swing dance is an umbrella term for a few social dance styles that were popular in America in the 1920s till the late 1940s. Harbour Hop is an annual event that facilitates dance classes during the day, and grand parties at night with live music, vendors and performances.

core

Each year we aim to celebrate the history of the dance, a sense of goofiness and inclusivity. This year we would also like to honour the city of Rotterdam and its jazzy past. All visual design decisions are based on promoting the city - such as showcasing photos from the Stadsarchief Rotterdam (city archive) - while keeping to the marine and historically accurate brand.

extra detail

• Harbour Hop 2020 will take place on 20th till 22nd March

• Planning of the event started in June 2019

• The whole team consists of 15 members, divided into Registration, Workshops, Volunteers, Finance, Party, and Communication sub-teams.

• The event logo was designed by Pieter Dorrenbooms in 2015

• For more information about the event visit harbourhop.nl or the Harbour Hop 2020 Facebook event