Graphic design can be compared, in a silly way, to an apple pie. Although a globalised concept, every household has a different recipe, a different outcome, even if the ingredients are (almost) the same.

When analysing the depth of the flavours one can see the heritage that comes with it. It is great to follow your granny’s recipes, but also be open to what else is available. It is a play in finding a healthy balance between being aware of and respecting the old, but also mixing in something new.


‘What did you add? A special ingredient?’

‘That’s a spice I found in Chile.’


Fusions and experimentations may lead to refreshing results as they expand not only your views, but also your creativity. Simply, know your roots, but don’t let them limit you. Go explore.

Go on, have a slice.