Typographic banner with the words 'Swing Swing Swing'. Designed by Karina Dukalska
 

Swing Swing Swing

Branding & Print

 

overview

Dance schools Swing in Rhythm and Slowfeet Studio have collaborated to create a recurring dance party. The schools teach swing dances that are danced to swing jazz. For their first event, they wanted a distinct visual brand that could be repeated for future events. To promote their event, they needed printed posters and social media visuals.

core

To emphasise the musical tone of the event, I focused on the jazzy aesthetic seen on record covers. Taking inspiration from greats such as Reid Miles and Burt Goldblatt, I analysed and collected the visual trends that would suit the dance event best.

 

extra detail

  • Event happened 7th November 2021.

  • A3 posters were printed on Bio Top 170 g/m² paper, to give a natural, matt, uncoated feel.

  • Print run: 10 posters.

  • Social media visuals consisted of: Instagram posts, Facebook event banner and a digital poster.