Play Productions




This contemporary theatre from Amsterdam began end 2014. For their unique brand value, I designed a concept which consists of kaleidoscopes, triangles, and orange hues in order to portray their fun, creative and professional tone. 


This was a great opportunity to create a fresh identity for a brand new non-profit organisation. There were no restrictions, thus playfulness and lateral thinking drove the concept forward. 

extra detail

  • Most of the branding was done in February - April 2015 when the company was being formed

  • Website front end was done by Relinde Moors 

  • Check out their site to see their shows