Just like many artists and designers in the past, I've come to a point of reflexion. What key factors repeat throughout my work? Why do I design the way I do? Why does it matter?
Dieter Rams asked himself in the late 1970s: is my design good design? He created his Ten Principles for Good Design. Good design is innovative, makes a product useful, is aesthetic, makes a product understandable, is unobtrusive, is honest, is long-lasting, is thorough down to the last detail, is environmentally-friendly, and is as little design as possible. Each is explained in a short paragraph.
Ken Garland's First Things First manifesto from 1964 is a political text proposing a shift in awareness in the methods of communication within advertising and their hope for societal change. On the other hand, De Stijl Manifesto from 1918 is a list of nine observations about the influence of war and passing of time on art.
As I use mind maps for lateral brainstorming, I figured that would be the most suitable manner to express my rules, reasonings and preferences in design.